| Document Date: 2015-05-15 11:19:15
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City Mountain View / Florence / / Company USA Microsoft Corp. / Google / Coca-Cola / Microsoft / Patrick Hummel R. Preston McAfee Google Inc. / / Country United States / Italy / / / Event Reorganization / / Facility University of British Columbia / / IndustryTerm advertising opportunities / electronic media / online advertising / Internet advertising / advertising revenue / advertising opportunity / search engines / technology increase revenue / media consumption / online databases / advertising exchanges / online content / / Organization International World Wide Web Conference Committee / University of British Columbia / / Person Pierre Grinspan / Peaches / Uri Nadav / / Position author / mechanism designer / General / auctioneer / / ProvinceOrState British Columbia / / PublishedMedium Quarterly Journal of Economics / Journal of Economic Theory / / URL http /
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When Does Improved Targeting Increase Revenue? Patrick Hummel R. Preston McAfee Google Inc.