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Market Share Rewards to Pioneering Brands: An Empirical Analysis and Strategic Implications Glen L. Urban; Theresa Carter; Steven Gaskin; Zofia Mucha Management Science, Vol. 32, No. 6. (Jun., 1986), ppStable
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Document Date: 2007-10-21 15:50:25
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Market Share Rewards to Pioneering Brands: An Empirical Analysis and Strategic Implications Glen L. Urban; Theresa Carter; Steven Gaskin; Zofia Mucha Management Science, Vol. 32, No. 6. (Jun., 1986), ppStable