Why Do Brands Cause Trouble - Consumer culture theory - Document - PDFSEARCH.IO

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	Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding Author(s): Douglas B. Holt Source: The Journal of Consumer Research, Vol. 29, No. 1, (Jun., 2002), ppPublished by: The University Add to Reading List Document Date: 2012-01-14 17:39:48 Open Document File Size: 1,08 MB Share Result on Facebook

Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding Author(s): Douglas B. Holt Source: The Journal of Consumer Research, Vol. 29, No. 1, (Jun., 2002), ppPublished by: The UniversityAdd to Reading List