Evaluating rewards in loyalty programmes – A novel approach to increase user retention Abstract: We study a novel loyalty program of a brick and mortar fast moving consumer goods retailer. Unlike most other loyalty pro - Customer lifetime value - Document - PDFSEARCH.IO

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	Evaluating rewards in loyalty programmes – A novel approach to increase user retention Abstract: We study a novel loyalty program of a brick and mortar fast moving consumer goods retailer. Unlike most other loyalty pro Add to Reading List Document Date: 2016-04-22 05:00:30 Open Document File Size: 191,57 KB Share Result on Facebook

Evaluating rewards in loyalty programmes – A novel approach to increase user retention Abstract: We study a novel loyalty program of a brick and mortar fast moving consumer goods retailer. Unlike most other loyalty proAdd to Reading List