BMW / Norton / Russell / Coca-Cola / Consumer Research Inc. / THE FUTURE AND CHOOSING MUSIC / Amazon.com / Yahoo! / /
Country
United States / /
Currency
USD / / /
Facility
University of Chicago Press / Stanford University / University of Pennsylvania / /
IndustryTerm
heuristic processing / low energy / online experiment / information technology / high energy / web crawler / online survey / online community / cognitive processing / /
NaturalFeature
Great Heights / /
Organization
Wharton School / University of Pennsylvania / Graduate School / The University of Chicago / University of Chicago Press / Dean’s Research Fund / MIT Media Lab / Stanford University / /
Person
Laura Peracchio / Rebecca Ratner / John Deighton / Nivea / Allison Tatios / Sepandar Kamvar / Cassie Mogilner / Elena Evans / Nelson Ray / Lambert-Pandraud / Jennifer Aaker / CASSIE MOGILNER JENNIFER AAKER SEPANDAR / Lyubomirsky / Sepandar D. Kamvar Source / Van Boven / Melanie Rudd / Atlantic Professor / / /
Position
mediator / assistant professor of marketing / General / Author / King / associate editor for this article / associate professor / /
Journal of Consumer Research, Inc. How Happiness Affects Choice Author(s): Cassie Mogilner, Jennifer Aaker, and Sepandar D. Kamvar Source: Journal of Consumer Research, Vol. 39, No. 2 (August 2012), ppPublishe