with Jennifer Aaker Professor, Stanford Graduate School of Business KEY POINTS Our brains are wired to remember stories. Stories are up to 22 times more memorable than facts or figures alone. Stories are an effective too - Jennifer Aaker - Document - PDFSEARCH.IO

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	with Jennifer Aaker Professor, Stanford Graduate School of Business KEY POINTS Our brains are wired to remember stories. Stories are up to 22 times more memorable than facts or figures alone. Stories are an effective too Add to Reading List Document Date: 2013-03-16 14:00:54 Open Document File Size: 124,06 KB Share Result on Facebook Facility Stanford University / Stanford Michelle R. Clayman Institute / / Organization Stanford Michelle R. Clayman Institute for Gender Research Voice & Influence Program / Stanford University / Graduate School / / SportsLeague Stanford University / / SocialTag Human communication Narrative communication Fiction Plot Literature

with Jennifer Aaker Professor, Stanford Graduate School of Business KEY POINTS Our brains are wired to remember stories. Stories are up to 22 times more memorable than facts or figures alone. Stories are an effective tooAdd to Reading List