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Strategic management / The Experience Economy / Human–computer interaction / Customer experience / Experience design / Loyalty business model / Relationship marketing / Experience / Positioning / Marketing / Business / Customer experience management


n. 481 January 2013 ISSN: ’Welcome to the experience economy’: assessing the influence of customer experience literature through bibliometric analysis
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Document Date: 2013-01-28 12:36:55

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File Size: 1,63 MB

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Company

Gross / Pullman / /

/

Facility

University of Porto / University of Porto CEF.UP / /

IndustryTerm

customer experience management / appropriate services / experience management / authentic products / bibliometric tools / experiential services / retail / /

Organization

School of Economics and Management / Research Center / Universidade do Porto / University of Porto / Harvard / University of Porto CEF.UP / /

Person

Silva / Aurora A.C. Teixeira / Mota / Hudson / /

Position

author / mechanic / /

PublishedMedium

the Harvard Business Review / /

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