Back to Results
First PageMeta Content
Consumer behaviour / Marketing / Business models / Brand management / Brand loyalty / Loyalty program / Loyalty business model / Loyalty marketing / Relationship marketing / Customer retention / Customer satisfaction / Loyalty


Can loyalty schemes really build loyalty? Lisa O’Malley Cardiff Business School, University of Wales, College of Cardiff, UK Customer loyalty schemes
Add to Reading List

Document Date: 2002-02-04 06:55:32


Open Document

File Size: 91,81 KB

Share Result on Facebook