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Pioneer advantage: Marketing logic or marketing legend? Golder, Peter N; Tellis, Gerard J JMR, Journal of Marketing Research; May 1993; 30, 2; ABI/INFORM Global pgReproduced with permission of the copyright owner.
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Document Date: 2005-03-08 19:12:50
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Pioneer advantage: Marketing logic or marketing legend? Golder, Peter N; Tellis, Gerard J JMR, Journal of Marketing Research; May 1993; 30, 2; ABI/INFORM Global pgReproduced with permission of the copyright owner.