PRIVATE VIDEO AD MARKETPLACES CURRENTLY AD NETWORKS / FREES TEAM RESOURCES / Adap.tv / CURRENT PLANNING AND BUYNG SYSTEMS / /
Continent
Europe / /
Country
United Kingdom / France / United States / /
IndustryTerm
media buys / cross-media campaign / holistic media / video advertising / video advertising buys / technology solutions / skippable media / cross-media campaigns / data-driven advertising / mobile media / cross media campaigns / media sales / ONLINE VIDEO WILL APPLY THEIR EXPERTISE TO TV BUYING BY / online marketplace / media partners / online video / online video budgets / trend publishers / /
VIDEO ENTERS PROGRAMMATIC PRIMETIME IN EUROPE Pervasive adoption of private marketplaces and extension of data-driven advertising to TV shows maturation of video in Europe. RESEARCH