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Communication design / Consumer behaviour / Internet marketing / Alcohol advertising / Youth marketing / Societal marketing / Marketing / Business / Advertising


Marketing psychology and the hidden persuaders P
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City

Holbrook / London / /

Company

Cambridge University Press / ABC / Dairy Queen / Macmillan / /

Continent

Asia / /

Country

United Kingdom / /

/

Event

Product Issues / Product Recall / /

Facility

University of Bath / Royal Holloway University of London / /

IndustryTerm

brand advertising / advertising effects / advertising journals / conventional advertising / advertising regulation / alcohol advertising / adolescent advertising audiences / creative advertising process / /

Organization

UK Advertising Standards Authority / Cambridge University / Open University / School of Management / University of Bath / Royal Holloway University of London / WEBLINKS Advertising Standards Authority / /

Person

CHRIS HACKLEY / Norman Peng / Vance Packard / Abraham Maslow / Margi Wetherell / Jonathan Potter / Chris Griffin / Amy Tiwsakul / /

Position

Psychologist / Professor of Psychology / Behaviour Analyst / remarkable manager / Professor of Marketing / head / Professor / /

Product

audience / Brand / /

ProvinceOrState

M.B. / /

PublishedMedium

Elsevier / Journal of Consumer Research / /

Technology

MRI / /

URL

www.thepsychologist.org.uk / www.psychforum.org.uk / www.neurosciencemarketing.com/blog / www.asa.org.uk/asa/adjudications/public / www.marketingpsychology.com / www.identities.org.uk / /

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