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Consumer behaviour / Product management / Marketing / Conjoint analysis / Scale / Choice modelling / Cross-validation / Validity / Ordinary least squares / Statistics / Market research / Psychometrics


Cross-Validation Assessment of Alternatives to Individual-Level Conjoint Analysis: A Case Study
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Document Date: 2014-05-21 00:34:11


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Company

E. Size / /

Currency

USD / /

Facility

University of Pennsylvania / /

IndustryTerm

component solution / then computing part worth estimates / /

Organization

Wharton School / American Statistical Association / University of Pennsylvania / /

Person

Michael Hagerty / Allan D. Shocker / Alan Gelfand / Paul E. Green / Wayne S. DeSarbo / Wagner Kamakura / /

Position

Weighting Model / implementinghis model / model / Professor / Professor of Marketing / /

ProvinceOrState

Pennsylvania / /

PublishedMedium

Journal of the American Statistical Association / /

Technology

alpha / Kamakura clustering algorithm / /

SocialTag