Valid Metrics for PR Measurement Putting The Principles Into Action Based on the Barcelona Declaration of Measurement Principles 7 June 2011 - Barcelona Principles - Document - PDFSEARCH.IO

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	Valid Metrics for PR Measurement Putting The Principles Into Action Based on the Barcelona Declaration of Measurement Principles 7 June 2011 Add to Reading List Document Date: 2013-09-11 07:33:24 Open Document File Size: 707,74 KB Share Result on Facebook City Barcelona / / Company Issues Management / / Facility Reputation Building / / IndustryTerm employee groups / social media / media posts / company/product / Social media engagement / media engagement / / Organization Intermediary Effect Target Audience Effect ORGANIZATION / Brand association / / Position CEO / analyst / / SocialTag Stakeholder engagement Stakeholder Marketing Business Influencer marketing Public relations Mass media Social media

Valid Metrics for PR Measurement Putting The Principles Into Action Based on the Barcelona Declaration of Measurement Principles 7 June 2011Add to Reading List