Emerald Group Publishing Limited / Chrysler / Ford / Harvard Business School Publishing Corporation / General Motors / Harvard Business School Press / /
Professor of Strategy and International Management / Bruce D. Henderson Chair The Boston Consulting Group / making wine shop employees ambassadors / advisors / professor of strategy and management / /
Value innovation: a leap into the blue ocean W. Chan Kim and Rene´e Mauborgne W. Chan Kim is The Boston Consulting Group Bruce D. Henderson Chair Professor of