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Customer experience management / Consumer behaviour / Sales / Chief marketing officer / Chief customer officer / Customer relationship management / Customer experience / Customer engagement / Customer satisfaction / Business / Marketing / Management


Outside looking in The CMO struggles to get in sync with the C-suite A report from the Economist Intelligence Unit
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Document Date: 2013-04-09 00:27:47

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Company

Spencer Stuart We / British Airways / MercedesBenz USA / Abacus International Pte Ltd / IKEA US / Mercedes-Benz USA / Spencer Stuart 3 / /

Continent

Asia / North America / Americas / /

Country

Singapore / /

IndustryTerm

granular view / communications expertise increasing / search engine optimisation / retail / nancial services / insights and tools / view communications skills / brand advertising / social media / airline / communications capabilities / digital media / products/services / manufacturing / travel solutions / /

Organization

Intelligence Unit / /

Person

Leontyne Green Sykes / Gilda Stahl / John McDonald / Brett Henry / Spencer Stuart / Steve Cannon / Greg Welch / Source / /

Position

Economist / global Economist / VP / vicepresident marketing / CMO/head of marketing Board member / vice-president / vice-president commercial and marketing / general manager / vice-president marketing / Americas / vicepresident / consultant / Chief marketing officers / player / CMO/head of marketing Driving revenue growth / industrial engineer / customer experience Chief marketing officers / CEO / leader / Chief Strategy Officer / Head of sales / CEO / CFO / CFO / CIO / chair / vicepresident of commercial and marketing / /

Product

iPads / /

PublishedMedium

the C / /

Region

Middle East / Latin America / Eastern Europe / Western Europe / /

Technology

data warehouse / CRM / search engine / /

SocialTag