Gainesville / San Francisco / Stockholm / Lake Bled / Toledo / Munich / Greenwich / Mahwah / Hillsdale / Milwaukee / Bled / Barcelona / New York / Copenhagen / London / /
Company
General Electric / Editorial Services / University of London Press / McGraw-Hill / JAI Press / George Harrap & Co. / IPR / Toledo Associates / Macmillan / Harvard Business Press / PR Week / AT&T / Norton / Lee / Russell / Lawrence Erlbaum Associates / University of Oklahoma Press / PRCA / Reinhold Publishing / Ames / Erlbaum Associates / /
Continent
Europe / North America / /
Country
United Kingdom / Germany / Slovenia / United States / / /
Event
Product Issues / Business Partnership / /
Facility
University of North Carolina Press / The Institute of Public Relations / IPR Institute of Public Relations / International Institute / Institute of Public Relations / University of Wisconsin Press / New York University / Prentice Hall / Cranfield Institute of Management/PRCA Wright / Chapel Hill / University of Maryland / Harvard College / /
IndustryTerm
public relations programmes / publicity-led communications / public relations results / public relations evaluation / media analysis side / communications measurement / public relations bibliography / media analysis / telephone monopoly / telecommunications giant / Media measurement / business management / media results / public relations consultancy networks / media relations / public relations men / public relations laboratory / social media / corporate communications / public relations professional body / public relations advisers / mass media / public relations class / weekly trade magazine / public relations history / rubber band / Profitable public relations / corporate public relations / articles addressing public relations evaluation / Precision public relations / public relations measurement / nascent public relations / public relations practices / public relations activity / public relations communication objectives / news management / media monitoring practices / fostered advertising / corporate communications scorecard / media effects / public relations-type activity / then printing large sheets / media channels / public relations association / media relations strategies / Consumer public relations / public relations effectiveness / public relations practice / media analysis service industry / consumer products / public relations advisory / public relations consultancy bodies / media references / Media analytics / media publicity / tracked media coverage / public relations practitioners / public relations / media coverage / measurement services / evaluation services / public relations operation / /
Organization
Institute for Public Relations / New York University / University of Wisconsin Press / Commission on Public Relations Measurement and Evaluation / Institute for Public relations Research and Education / University of Maryland / International Communications Consultants Organisation / Iowa State University / Bournemouth University / Speech Communication Association / Roosevelt Administration / American Management Association / Cranfield Institute of Management/PRCA Wright / Public Relations Consultants Association / Commission for Public Relations Measurement and Evaluation / International Association for Measurement and Evaluation of Communications / University of North Carolina Press / University of London / University of Oklahoma / Stirling / AMEC International Association for the Measurement and Evaluation of Communications / IPR Institute of Public Relations / Harvard / International Institute for Quality / International Public Relations Association / Harvard College / Swedish Public Relations Association / Institute of Public Relations / Association of Media Evaluation Companies / Swedish Public Relation Association / Alan Center / /
Person
Sam Black / Lloyd Kirban / Glenn Broom / James Derriman / Donald Wright / George Washington / Doris Fleischmann / Edward L. Bernays / Mark Weiner / David Dozier / John D. Rockefeller / Albert Oeckl / Ivy L. Lee / Jack Schoonover / Basil Clarke / Alan Eden-Green / Walter Lippmann / Stirling / Douglas Newsom / Ray E. Hiebert / Alan Hess / Brandon Batchelor / James Grunig / Frank Jefkins / Katie Delahaye Paine / John Hill / Arthur Page / Scott Cutlip / Walter Lindenmann / Harold Burson / Henry Holt / / /
Position
honorary professor / advisor / spokesman / President / biographer / model of planning / Professor of Public Relations The Media School / market research specialist / officer / Harper / counselor / formidable advisor / journalist and commentator / Porter / /
Product
Evaluating Public Relations Activities / practitioners / /
ProvinceOrState
Ohio / New Jersey / Maryland / Iowa / /
PublishedMedium
PR Week / Public Opinion Quarterly / the IPR Journal / /
The evolution of evaluation – the accelerating march towards the measurement of public relations effectiveness Tom Watson Professor of Public Relations The Media School Bournemouth University