CONSUMER RESEARCH Inc. / Stanford University Press / /
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Canada / /
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USD / / /
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University of Michigan / McGill University / /
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even paint colors / online poster store / hedonic products / /
Organization
Hong Kong Research Grants Council / Social Sciences and Humanities Research Council of Canada / Ross School of Business / Stephen M. Ross School of Business / Stanford University / Desautels Faculty of Management / University of Michigan / McGill University / Stephen M / Asymmetric Association of Liking and Disliking Judgments / Stanford / /
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Susan Jennings / Mary Vanderklok / Cele C. Otnes / David Greene / Frederic F. Brunel / Dennis L. Jennings / James M. Olsen / Amos Kahneman / David A. Kenny / Susan M. Broniarczyk / Christine M. Page / Dana Hardy / Annette Simons / John Deighton / Mark Zanna / Fritz Strack / Gary Miller / Samuel Leinhart / Patricia M. West / Clark C. Presson / Jianmin Jia / Andrew D. Gershoff / Thomas / John E. Story / Stephen Hoch / Herbert Bless / Cecilia Edwards / Norbert / Norman Miller / Helga Rittenauer-Schattka / Debbie S. Champion / Laurie Chassin / Ross Lee / Daniel Kahneman / Joanna S. Zeiger / Jennifer L. Atkins / Mary Frances Luce / Gisela Klumpp / Joachim Zeiger / C. Peter Herman / /
Position
Psychologist / driver / editor / assistant professor / Moderator Mediator / associate editor for this article / prospective mediator / associate professor / /
ProvinceOrState
Michigan / /
PublishedMedium
Personality and Social Psychology Bulletin / JOURNAL OF CONSUMER RESEARCH / Journal of Experimental Social Psychology / Psychological Bulletin / Journal of Personality and Social Psychology / /
What’s Not to Like? Preference Asymmetry in the False Consensus Effect ANDREW D. GERSHOFF ASHESH MUKHERJEE ANIRBAN MUKHOPADHYAY* Prior research has shown that individuals are often susceptible to a false consensus