St. Paul / Fort Wayne / Charlotte / Detroit / St. Louis / Southport / /
Company
Carnegie Mellon University Study Advisory Group / Audience Insight LLC / Methodologies & Data Resources / Classical Music / AMS Planning & Research Corp. / Study Team Audience Insight LLC / /
Country
United States / /
Currency
USD / / /
Facility
University of North Carolina’s Odum Institute / Northwestern University / Symphony Orchestra Colorado Symphony Association Detroit Symphony Orchestra Hall / Fort Wayne Philharmonic / Fort Wayne Philharmonic Orchestra / /
IndustryTerm
electronic media / population telephone survey / telephone survey / public telephone surveys / test site / /
MusicGroup
Philadelphia Orchestra / Oregon Symphony / Brooklyn Philharmonic / Saint Paul Chamber Orchestra / /
Organization
Brooklyn Philharmonic Orchestra / Saint Louis Symphony Orchestra / School of Management / National Venture Fund / Industrial Administration / New World Symphony / Northwestern University / Wichita Symphony Orchestra / Saint Paul Chamber Orchestra / St. Louis Symphony Orchestra / Philadelphia Orchestra / Oregon Symphony / Detroit Symphony Orchestra / Charlotte Symphony Orchestra / Graduate School / Charlotte Symphony / Knight Foundation / Carnegie Mellon University / Local Orchestra / St. Paul Chamber Orchestra / University of North Carolina’s Odum Institute for Research / Philadelphia Orchestra Association Saint Louis Symphony Orchestra Saint Paul Chamber Orchestra Symphony Society / San Antonio Wichita Symphony Society / /
Person
Alan S. Brown / Gary Burger / Julia Kirchhausen / David Tang / Mather / Don Roth / Joanne Scheff / Christopher Stager / John Bare / Lisa Versaci / Chris Lorway / Steven A. Wolff / Larry Meyer / Brooklyn Philharmonic / Penelope McPhee / Mary Beth Fenlaw / Andrew J. Fish / Erik Swenson / / /
Position
Director / Research / Vice President and Chief Program Officer / Director of Program Development and Evaluation Gary Burger / Project Manager / Director Expert Panelists Two marketing experts / Culture Program Director / President and Executive Director / Project Director / Professor of Arts Management / Conductor / Director / Vice President of Communications / representative / Analyst / musician / Professor of Marketing / Director Research / /
Classical Music Consumer Segmentation Study How Americans Relate to Classical Music and Their Local Orchestras Commissioned by 15 American Orchestras and the John S. and James L. Knight Foundation