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Service-dominant logic
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1	New business through service innovation iarigai Helsinki 2015 Dr Marja Toivonen, Research Professor VTT Technical Research Centre of Finland Add to Reading List Source URL: jpmtr.org Language: English - Date: 2015-10-06 02:44:38 Economy Business Structure Innovation Design Service industries Service-dominant logic Co-creation Service innovation Value proposition Marketing Service design
2	Universität Bayreuth Rechts- und Wirtschaftswissenschaftliche Fakultät Wirtschaftswissenschaftliche Diskussionspapiere CO-CREATION OF VALUE BY OTHER CUSTOMERS – Add to Reading List Source URL: www.fiwi.uni-bayreuth.de Language: English - Date: 2013-04-13 14:59:55 Marketing Business Customer experience management Service-dominant logic Management Co-creation Value proposition Value Customer relationship management Loyalty business model Consumer behaviour Customer experience
3	Journal of Marketing Management June 2014, Vol. 2, No. 2, ppISSN: Print), Online) Copyright © The Author(sAll Rights Reserved. Published by American Research Institute for Policy Add to Reading List Source URL: jmm-net.com Language: English - Date: 2014-09-07 10:45:38 Innovation Service dominant logic Service design Service Relationship marketing Customer engagement Service system Service science management and engineering Marketing Business Co-creation
4	“Gamification” from the perspective of service marketing Kai Huotari Abstract Add to Reading List Source URL: gamification-research.org Language: English - Date: 2011-04-11 04:08:48 Service dominant logic Co-creation Service system Service science management and engineering Service design Game mechanics Relationship marketing Roman Rackwitz Marketing Gamification Gaming
5	Service-dominant logic and design for service Paper presented at the Service Design Network Conference, Madeira, October 2009 Lucy Kimbell Saïd Business School Park End Street Add to Reading List Source URL: www.lucykimbell.com Language: English - Date: 2009-11-19 07:11:26 Service science management and engineering Management Service design Value Design Marketing Strategic management Service dominant logic Business Co-creation
6	Microsoft Word - CfP_Understanding Complex Services Through Different Lenses_2 0 Add to Reading List Source URL: www.aimresearch.org Language: English - Date: 2011-05-04 11:20:34 Cybernetics Science Abstract management Abstract Oxford Abstracts Academic conference System Service dominant logic Knowledge Academia Education
7	CALL FOR PROPOSALS TO UNIVERSITIES AND RESEARCH INSTITUTIONS TO HOST THE 2016 FORUM ON MARKETS AND MARKETING: EXTENDING SERVICE-‐DO Add to Reading List Source URL: www.sdlogic.net Language: English - Date: 2014-12-06 21:55:42 FMM Sines – Festival Músicas do Mundo Service dominant logic
8	Journal of Macromarketing http://jmk.sagepub.com/ From Micro to Macro: Stakeholders and Institutions Stephen L. Vargo Journal of Macromarketing[removed]: 125 originally published online 9 March 2011 Add to Reading List Source URL: www.sdlogic.net Language: English - Date: 2012-12-23 01:52:53 Business Co-creation Strategic management Economics Market Mathematical logic Knowledge Stephen Vargo Service dominant logic Marketing Macromarketing
9	European Journal of Marketing Emerald Article: Market systems, stakeholders and value propositions: Toward a service-dominant logic-based theory of the market Stephen L. Vargo Article information: Add to Reading List Source URL: www.sdlogic.net Language: English - Date: 2012-12-23 01:52:53 Marketing Co-creation Interdisciplinary fields Macromarketing Market Mathematical logic Resource-based view Logic programming Logic Business Management Service dominant logic
10	12 International Journal of Service Science, Management, Engineering, and Technology, 3(3), 12-25, July-September[removed]Toward a Service (Eco)Systems Perspective on Value Creation Heiko Wieland, University of Hawaii, USA Add to Reading List Source URL: www.sdlogic.net Language: English - Date: 2012-12-23 01:52:54 Systems theory Ethology Service dominant logic Interdisciplinary fields Systems Viable systems approach Co-creation Service system Service science management and engineering Science Cybernetics Knowledge